Numerous strategies were developed over the years in order to encourage users to reduce energy consumption and bolster energy efficiency. However, with increasing levels of efficiency achieved by most household appliances and high-consumption devices, one of the most impactful approaches that remains as a means to further increase energy efficiency is attempting to encourage users to behave in an energy-efficient manner. More precisely, positive behavior change can be motivated through the creation of unique social pressure and competition. Namely, the idea of the methodology presented in this paper is providing a fair, normalized, comparable ranking (benchmark) between different energy consumptions of different users. Therefore, the ranking is supposed to motivate them to either retain a leading position in the ranking or to attempt to improve their behaviour and advance within the ranking.